Search Experience Optimization (SEO) is what search engines call the process of optimizing your site or site pages to get your company a higher ranking on Google. It’s a term that describes the “best practices” SEO professionals use to help their clients outrank their competitors and achieve higher search engine rankings.
First, let me state that to obtain high search engine rankings, you will still need to provide search engines with technical search engine optimization elements like Titles, Meta Tags, ALT tags, etc. But now, marketers must also include the user experience elements so search engines will judge a website as worthy of high rankings.
New search engine algorithms (search formulas) use behaviour metrics, user interface, site speed, site structure, mobile optimization, SSL, and meaningful and valuable content, rather than just digging for keywords on a webpage to determine how to rank pages. It’s time to combine search experience and search engine optimization to achieve high rankings.
What does SEO aim for?
Search engines, such as Google, allow users to find information in many ways, including using keywords or keywords in the search bar or via a search engine. As a business owner, you would like your website to show up when people search for relevant keywords. Search Experience Optimization (SEO) aims to rank your website highly in the SERPs for keywords that are relevant to your business.
Rankings and Link Building are still the primary focus of most marketers today. They are essential factors but no longer the most important. What is most important is a holistic method to optimize a business website. The best course of action is to combine traditional SEO practices with new techniques to place users’ experiences first.
Don’t know how your website and pages stand regarding the latest search algorithms? I always suggest that a complete and detailed audit be conducted on a website. An audit will definitely show the gaps in your current optimization strategy.
Businesses must understand that no longer do engines look at your website with the cold eyes of a computer. Today, the latest machine-learning artificial intelligence systems look at a website more like a person would than a computer.
