Some of the commentary on this month’s European Athletics
Team Championships will be generated by Artificial Intelligence, the European
Broadcasting Union (EBU) announced on Tuesday.
The AI will use the cloned voice of British commentator and
former athlete Hannah French to turn a 24-hour live blog into an audio stream.
“I am excited to work with European Athletics and the EBU to
explore using AI to bring even more content to our fans, speaking with one
voice,” said French in the EBU’s statement.
The team athletics will take place from June 20-25 in
Chorzow in Poland as part of multi-sport European Games centred on the city of
Krakow.
“This audio innovation will allow Eurovision Sport and
European Athletics to test the latest AI technology and demonstrate how it can
be used effectively within a supervised framework to give people more choice in
how they follow their favourite sport,” the EBU’s press release said.
